Facebook will provide oyu with a pixel that enables you to track user activity on your website. When you generate the tracking pixel, you can install into your PeopleVine hosted website by following these steps:
Login to the PeopleVine Control Panel
Go to your website layout under Engage > Content > Layouts
Identify your Facebook Pixel ID from the setup instructions they provided.
4. You will need to add your Facebook Pixel ID to each layout that you'd like to track (e.g. if you have a member portal too).
5. Once you save your layout, all page views will fire on this Facebook Pixel ID.
We also added support for tracking the following standard actions:
Add payment info
Add to cart
Complete Registration as Member
Initiate Checkout for Commerce
Purchase for Commerce, Event Tickets
Please note that if you replace our out of the box pages, you will need to add your own tracking back. You can see ohter options in Facebook's Article at https://www.facebook.com/business/help/402791146561655.
You can also leverage our customer exits (search "customer exits" in our help docs) to trigger custom events.