You may have a need for visitor data such as traffic source, user location and other analytics for your events hosted on your website. Follow these steps to set it up:
Firstly, from control panel access your event page layout
Hit edit, then scroll to SEO section
Add your Google Analytics User ID in respective field
Update Layout to save your changes
This configuration will ensure Google Analytics Integration for your Events Page, which will start generating web specific analytics of traffic, visits and much more.