Peoplevine

First off, you ened to setup a business directory.  Here you'll add the basic profile, photos, etc. along with adding the contacts.  If you manage all contacts, you can see an option to change the contact type.

Once done, you can implement this simple HAPI:

&lt;ul&gt; &lt;li data-pv-component="directory" data-pv-type="business" data-pv-parameters="{category_no: 3871, returnTotal: 100}"&gt; &lt;a href="affinity-clubs-list.php?action=view&amp;amp;id=0"&gt;&lt;/a&gt; &lt;p&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt;

&lt;div class="left cols" data-pv-component="directory" data-pv-type="business" data-pv-parameters="{business_no: {@q:id@}, includeContacts: true}"&gt; &lt;div class="pad"&gt; &lt;h1&gt;&lt;/h1&gt; &lt;div data-pv-repeater="contacts"&gt; &lt;p&gt;&lt;b&gt;{@contact_type@}:&lt;/b&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt; &lt;b&gt;{@customer.first_name@} {@customer.last_name@}&lt;/b&gt;&lt;br&gt; &lt;a href="mailto:{@customer.email@}"&gt;{@customer.email@}&lt;/a&gt;&lt;br&gt; &lt;br&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div data-pv-element="about"&gt;About Bio Here&lt;/div&gt; &lt;/div&gt;&lt;!--end .pad--&gt; &lt;/div&gt;&lt;!--end .left--&gt;

Check out this HAPI sample to see how to include a business directory profile and the contacts associated with them.

A Nice Little HAPI Snippet with Business and Contacts Included