After you make any purchase for any ticketed events and later on feel like sharing with others then you can do so simply by clicking on share from your account.
When you are done sharing a ticket with somebody then that individual will receive an email looks like this
when this (received individual) clicks on that link s/he will be redirected to Peoplevine platform and ask for to login or register for a new account to view that shared ticket and enjoy it's perks. Please be sure that in case of a new person who needs to register for an account, using same email address for account creation as shared ticket sent email address.